Everything, And I Mean Everything, Is For Sale

This horror show was announced in Louisville today:

Churchill Downs racetrack today announced that Yum! Brands Inc., the world's largest restaurant company and parent of KFC, Taco Bell, Pizza Hut, Long John Silver's and A&W Restaurants will become the historic first-ever presenting sponsor of the Kentucky Derby.

This year's 132nd renewal of America's greatest horse race on Saturday, May 6, will be referred to as "the Kentucky Derby presented by Yum! Brands." The Kentucky Derby, which holds the distinction of being America's oldest continuously held sporting event, has been run without interruption at Churchill Downs since the track's first race meet in 1875.

It would have been no big deal- until I saw the promotional poster: "Presented by Yum! brands"

Heavens. How bad is that?